Managing, Branding, Marketing and taking a full suite of online pet health care services to a reluctant and conservative audience.
This project is under an NDA and i can't disclose too much about it. i've linked the product detail page that offers greater insights about the products. If you want to know more about it, please feel free to reach out. I'd love to have a chat about this!!!!! :)
Product Management
I managed the design and development of the product through an agile method, ensuring deadlines and clear communication between everyone involved.
Marketing
I led the initial marketing for the product, conducting numerous market research and user research sessions, based on which i designed successful strategies
Branding
I crafted the strategies to redefine the different products into a suite of solutions, added a couple of features to facilitate this, leading to ease of adoption.
Copywriting
I also wrote all of the content used in the marketing materials and the product pages, using a mixed methods with insights from the research sessions.